Salad producer Florette UK says that a prospect of a warm spring with additional Bank Holidays due to the King’s coronation, together with improved availability following shortages earlier in the year, could see improved consumption of many salad items.
Mike Purdy, Florette UK’s commercial and marketing director, told the FPJ that BBQs presented an ideal opportunity to increase salad sales. “As we step into summer, lighter eating with a fresh accompaniment becomes a staple for consumers,” he said. “With our long-established reputation for fresh and convenient bagged salads, Florette is well positioned to meet shopper demand for light and fresh alfresco dining options. The brand has sold 33m packs in the last year and continues to be the No.1 salad brand in the UK with a loyal shopper base of 1 in 5 households buying its products.
“Our raw materials come from our own farms and grower groups in the UK, Spain and, so we were able to plan and time our harvest to maximise availability through this difficult period. As a result of these endeavours, our Florette brand is back in full supply across our whole customer base.”
Competitor supplier Vitacress is also expecting a string spring. CEO Chris Jinks commented, “Whilst the full UK season may not be in full supply until the end of May, due to recent wet weather conditions, Vitacress spring supply will not be affected. We will continue to work collaboratively with our grower network to develop resilience within our supply chain, whilst ensuring we have the right sourcing strategy to source from multiple locations at any one time.”
