Yara UK welcomes Catherine McNair, who joins the company as Area Manager for East Anglia. As a FACTS qualified advisor, Catherine will be responsible for farmer customer relationships throughout the East Anglia region, supporting customers with their crop nutrition requirements.
Catherine brings almost a decade of experience working in buying groups and merchants and a high level of technical knowledge of crop inputs. Having dealt with Yara in those roles, she is very familiar with the range of products and services on offer, and well-positioned to support customers.
As Area Manager, Catherine will be building relationships with farmers and customers across the region; helping them to navigate a challenging and ever-changing climate and an evolving regulatory system.
“Understanding my customers’ farm businesses is particularly important for me, and I realise that Yara, for many, is a big part of that,” says Catherine. “It’s a challenging time for the whole sector, but with Yara’s drive and commitment for the benefit of the industry and with a focus on growing the team of expertise, Yara is definitely looking to the future and I’m excited to be a part of it.”