Tesco has joined the ranks of supermarkets adding a dedicated ’Best of British’ page to their groceries website.
The site will bring together more than 500 British products, including hundreds of locally produced items, allowing the retailer’s online customers to browse and pick their favourites.
Tesco said that customers will be able to shop the best-quality, affordable fresh produce, including fruit and vegetables, meat, fish, eggs, and dairy products, as well as browse a range of recipes inspired by traditional British favourites.
The move follows similar announcements by Sainsbury’s and the Co-op in recent weeks.
Ashwin Prasad, Tesco’s chief commercial officer said: “Supporting British farmers, growers and suppliers remains critical to ensuring we have a robust food industry here in the UK, and we count ourselves as proud champions of British agriculture, striving to source produce from the UK wherever possible.”
Dr Luke Evans, MP for Bosworth, who has driven a push for more support for British farmers and growers, added: “I’m pleased to welcome Tesco to the fray. It’s great to see the UK’s largest supermarket join other major retailers in implementing an online ‘Buy British’ section which will support our growers and give consumers greater choice.”