An enormous strawberry, grown in Israel, has entered the Guinness Book of Records, weighing an impressive 289 grams, the strawberry was cultivated using Haifa Group’s unique nutritional products.
The strawberry is of the variety 229, developed by Israel’s Agricultural Research Organization, Volcani Center in Rishon LeZion, and is approximately 17 cm wide and 12 cm long.
“A Japanese grower held the previous world record with a strawberry that weighed 250 grams, so as soon as we picked our strawberry and weighed it, we got extremely excited as we realized we had broken the record”, says Tzachi Ariel, the owner of ‘Tut BaSadeh’ (Strawberry in the Field).
The four Ariel brothers who run the business today are second-generation farmers, and they have been using Haifa Group’s potassium nitrate-based nutritional solutions for many years. In addition to strawberries, the family grows cauliflower, peppers and zucchini.
“This field’s yield has been delayed due to this year’s weather conditions but now has gathered strength and is producing giant strawberries,” says Ariel, one of the brothers on the farm. “We named this giant strawberry-producing variety, Tzvika. We have been growing it for three years.”