British sustainable packaging company Frugalpac has unveiled the future of wine retailing at ProWein with an interactive supermarket shelf display of its Frugal Bottles with wine and spirits brands from around the world.
Their stand in at ProWein 2024 in Dusseldorf between displayed some of the 130 different Frugal Bottles already available with drinks brands from around the world, including the new bottles with Aldi UK that launch in stores on March 18.
The Frugal Bottle is made from 94% recycled paperboard and has a carbon footprint up to six times lower than a standard glass bottle.
Frugalpac’s stand also highlighted a range of new customers and brands, including its new bottle for Aldi UK – the UK’s first supermarket own-brand to use the Frugal Bottle for Wine.
Aldi’s new Cambalala South African Shiraz and Cambalala South African Sauvignon Blanc will be available in stores from 18th March, which is also Global Recycling Day.
A 2023 Institute of Grocery Distribution report found that 33% of all supermarket packaging environmental impacts are from the beer, wine, spirits and non-alcoholic drinks category. To meet the industry’s commitment to halve the environmental impacts of their packaging systems by 2030, will require major changes.
The IGD report said to meet this goal, supermarkets need to increase recycled content, maximise recyclability and decarbonise supply chains.