Respected chef Raymond Blanc has joined forces with British Apples & Pears (BAP) to officially launch this year’s UK apple season, which begins officially on 5 October.
The news was announced during an online technical event hosted by BAP. Raymond Blanc said, “I have long been passionate about British produce and particularly British apples. Many years ago, I was involved in an apple tasting which truly opened my eyes to the unique flavours each one offers, as well as to the fantastic growing conditions in this country. We grow some extraordinary produce here, and it is now more important than ever that we champion that which is home grown. As Maman Blanc always said, choose food that is close to home – it is not only more nutritious, but it tastes better! I look forward to working with British Apples & Pears to spread this message.”
BAP chair Ali Capper commented, “This year is challenging in many ways, but our farmers and growers are very resilient. It is shaping up to be a good growing season and we are thrilled to be partnering with Raymond Blanc to increase consumer demand for British apples and pears. This all means that whatever the challenges, we will deliver a full crop to our retailers and delight the British public.”
Photo source: Raymond Blanc