Clock House Farm, the leading Kent-based berry, top and stone fruit grower, has invested in a rebranding exercise to enhance awareness of the business and improve the outward communication of its key messages.
The company, founded in 1903, has developed to become a recognised industry player in the supply of strawberries, raspberries, blackberries, apples, and plums, establishing a reputation for the delivery of exceptional quality fruit produced with a strong commitment to observing the best-in-class sustainability management practices.
The rebrand has focused on evolving the original logo and developing a compelling strapline for the business – ‘Growing a better tomorrow’ which is consistent with Clock House Farm’s proficiency in the production of fruit that is grown efficiently and sustainably. The eye-catching corporate identity is being applied to various collateral, including farm signage, farm vehicles, branded workwear, and various marketing communication initiatives. In addition, the website has also undergone a complete revamp from both a design and content perspective.
Commenting on the move, managing director Oli Pascall said, “We have a focused objective to grow the business over the next five years and the rebrand was required to deliver a current, compelling identity that is commensurate with our ambition to achieve clear standout and stronger recognition within the category. In particular, we are keen to raise awareness of our established expertise as innovative, progressive growers with an excellent track record in adopting the latest growing techniques which observe the highest standard of responsible environmental stewardship. The revised positioning of the farm has been favourably received internally, with the team recognising that this represents a solid investment to secure a strong future for Clock House Farm.”
Clock House Farm is a key grower in the Berry Gardens portfolio and is responsible for a significant – and increasing share – of the grower group produce.