In the decade since New Covent Garden Flower Market first launched British Flowers Week in June 2013, the annual campaign has shone a spotlight on the British cut flower industry, raising the profile of growers, wholesalers and the florists who work with UK-grown flowers.
Now, New Covent Garden Flower Market has decided it’s time to hand the mantle of British Flowers Week to Flowers from the Farm, the industry body promoting small-scale growers of local, seasonal British cut flowers. Flowers from the Farm, with a membership of more than 1000 flower businesses across the UK, is uniquely placed to lead the industry-wide campaign to increase the share of the UK market occupied by flowers grown in this country.
British Flowers Week 2024 will take place on 3rd – 9th June with the theme of Igniting the passion for British cut flowers. They are inviting every retailer, wholesaler and grower of British-grown flowers to get involved in British Flowers Week by organising flower-filled events to inspire and engage; from flower flashes, pop-up stalls and window displays — to talks, flower-field tours, sustainable floristry workshops and demonstrations.
Wendy Paul, Co-Chair of Flowers from the Farm said: “Today, UK-grown flowers have just 14% of the UK cut flower market. We want to change that and we’re looking forward to working together with our friends and colleagues across the industry to ignite a passion for British cut flowers.”
The new website will go live in Spring 2024 with details of how to find out what’s going on near you.