The premium strawberry variety, highly commended at 2021 Quality Food Awards, is now back in season exclusively available through BerryWorld in the UK.
The delicious strawberry variety, bred by family-owned Edward Vinson Ltd, was ‘highly commended’ by the expert jury of the 2021 Quality Food Awards following a Superior Taste Award from the International Taste Institute.
Eves Delight strawberries are exclusively grown by BerryWorld growers in the UK from May to October. Since the variety was selected in 2014 for its truly delightful taste, volumes have been growing steadily to meet increasing retailer and consumer demand.
In the UK, premium strawberry sales grew +25% YOY last summer (Kantar 24 WE 3rd Oct) This growth is continued to be seen +73% YOY (Kantar 12 WE 17th April).
“We are proud to see BerryWorld premium strawberry varieties being praised for its exceptional quality and taste, recognising our efforts to deliver the best tasting varieties. Few know that it can take up to 7 years to develop an outstanding strawberry variety, but the results are worth the wait.” – says Paul Cole, Managing director at BerryWorld, UK
Since BerryWorld’s establishment in the UK in 1994, R&D has been at the core of BerryWorld strategy. Thus, the group of companies has been investing on proprietary and exclusive genetics for decades to continue to expand the breadth of its exclusive 52-week varietal portfolio.
With its genetics being commercialised across all major UK retailers and a rapidly expanding consumer brand, BerryWorld continues to thrive to bring superior tasting berries to the UK consumer.