A new craze of instore farming has taken off in The Netherlands where customers can pick their favourite herbs from Albert Heijn supermarkets.
Developed with design agency studiomfd, the ‘Help Yourself’ herb garden was created to offer customers fresh produce that they could pick themselves taking only what they need.
As soon as the herbs are ready to be harvested they are transported into the stores into their mini greenhouses. Customers can pick only a few sprigs or the entire plant, depending on what they want. After the customers pick their herbs they can wash their hands as a sink has been provided by the supermarket.
Albert Heijn is the biggest supermarket in The Netherlands and is the first one to offer this unique concept of in-store farming.
Customers have already voiced their approval of the new system which is being offered in the chain’s bigger stores for now.
By Chris McCullough