New varieties in evidence at Fruit Focus

At Fruit Focus there was overwhelming evidence that plant breeders remain central to the success of berry and stone fruit growers, as numerous examples of new varieties were presented to visitors.

The UK’s leading berry growers co-operative, Berry Gardens, teamed up with American breeding programmes years ago to generate a flow of new strawberry, raspberry and blackberry varieties.

Among these collaborations successes include the market development of the early, glasshouse sector with Driscoll® Lusa™, contributing to a 37% increase in sales. Berry Gardens is developing its June-bearing strawberry offer, with new Driscoll® varieties Rosalie™ and premium variety Elizabeth™ rapidly coming into large scale production to replace established varieties such as Sonata and Elsanta.

In the new sweet, snacking blackberry sector, one of the most exciting developments in the soft fruit industry for decades, Driscoll® Victoria™ is predicted to enjoy 20% market growth.

In the raspberry sector Berry Gardens have a new offer in their Driscoll® Riviera™, a superb early primocane raspberry with large fruits and outstanding flavour. To meet the ever-increasing demand for home-grown blueberries will be Driscoll® Sweet Jane™ and Barbara Ann™ in 2016, both reputed to have consistent, rounded flavours.

Related Posts

Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages
ajde_events
@ACTHortNews

Covid-19 adds up to 15% on labour costs, new report shows hortnews.com/covid-19-adds-… #hortnews @NFUtweets

About 4 days ago from HortNews's Twitter via Twitter Web App

ipso regulated

Welcome Back!

Login to your account below

Create New Account!

Fill the forms bellow to register

Retrieve your password

Please enter your username or email address to reset your password.

  • Sign up now

    Hort Industry

  • X