Syngenta Flowers is proud to announce the return of impatiens walleriana with the new series, Imara®. Launching in the U.K., Germany, France and the Netherlands, this breakthrough impatiens walleriana is stronger and more resistant to downy mildew than ever before.
Since the widespread outbreak of downy mildew in 2011, the impatiens walleriana market has drastically declined. However, Imara® offers disease resilience so growers can bring this popular plant back into production and retailers can reinvigorate the market by putting a consumer favourite back onto shelves.
“Syngenta is a research and development company. We do innovation, so developing a new generation of impatiens walleriana has been important to us,” said Michael Kester, Global Head of Syngenta Flowers. “We are very excited to be first to market with this breakthrough and bring back a product that will delight consumers with outstanding performance in sun, shade, rain or shine. We know this will translate to a strong, sustainable consumer demand to benefit retailers and growers.”
In addition to its resiliency, Imara® offers growers a reliable, low-maintenance and economical plant for greenhouse production. It is robust and durable, holding up well during transport so plants stay in top shape when moved to retail.
“Imara® also creates benefits for retailers to offer a product that is flowering on the shelf, which will attract more consumers and create value,” said Kester. “We are excited to introduce the return of the gardener’s favourite, stronger and more resilient than ever before, with Imara®.”