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Industry prepares for British Flowers Week

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British Flowers week begins on 18 June and this year is supported by the Flower Market at New Covent Garden Market, Flowers from the Farm and the British Florist Association.

2018 marks the sixth year of the campaign, and events to celebrate the UK cut flower industry include a Farmer Florist exhibition at Ryedale Folk Museum in North Yorkshire, a ‘flower bomb’ of British blooms in Edinburgh’s Old Town, and six innovative installations at the Garden Museum.

Started by New Covent Garden Flower Market in 2013, British Flowers Week is an annual celebration of the wealth and variety of British cut flowers and foliage. Last year’s campaign saw over 35 British Flowers Week workshops, talks, pop-up shops and floral demonstrations taking place around the country. This year tools for florists include free gift tags and posters, as well as using the hashtag #BritishFlowersWeek to connect on social media channels.

Helen Evans, of New Covent Garden Market, commented, “British Flowers Week is a great opportunity to raise awareness of some of the people and businesses that continue to make the creativity and excellence in the British floristry industry second to none, with the industry worth £2.2 billion.”

Photo Caption: Veevers Carter are one of the florists producing an installation at the Garden Museum

Photo Credit: Veevers Carter

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