Environmental charity Hubbub has today announced the winners of its Eat It Up Fund, designed to find creative solutions to tackling food waste.
Launched in July, the Eat It Up Fund called on small businesses, social enterprises, charities, local authorities and universities to come forward with innovative ideas that address food waste. The fund set out to fund a range of initiatives that target waste on farms, at manufacturing stage, from retailers and in people’s homes.
The fund is being supported by the Starbucks 5p cup charge which is applied each time a customer chooses to use a single-use cup. Six winners have been awarded grants of up to £40,000 to develop their ideas over the next 12 months, with support from Hubbub.
One of which is Tom’s Feast: Forgotten Feast:
Headed up by eco-chef, food writer and food waste campaigner Tom Hunt, Tom’s Feast will develop an ice cream from surplus fruit, veg and dairy under the name ‘Forgotten Feast’. Innovative sourcing and inventive flavours using commonly wasted food items will mean tastebuds are tickled and awareness is raised.
Mark Breen, Senior Creative Partner at Hubbub said: “It’s been so inspiring to see the entries for the Eat It Up Fund – so much so that we awarded six projects with funding rather than five. Each of these projects is so unique and we are looking forward to seeing how each initiative develops. We hope that these creative solutions will inspire others to think about what they can do to accelerate the movement to tackle food waste”
According to WRAP, 10.7 million tonnes of food is wasted each year in the UK by households, hospitality & food services, food manufacturers, retailers and the farm sector.
For more information on the Eat It Up Fund, and for more details on each of the winning projects, visit eatitupfund.org.uk.