Bells Horticultural have announced the acquisition of the Peter Beales Roses business. This strategic move solidifies Bells Horticultural’s commitment to preserving and enhancing the tradition of exquisite rose cultivation.
The acquisition allows Bells Horticultural to carry forward the legacy of Peter Beales Roses, ensuring the continued availability of one of the finest and most diverse selection of roses in the market. Customers can expect the same unwavering commitment to quality and excellence that both brands are renowned for.
The plan going forward is for the two businesses to operate independently of one another, however, the Bells team recognises that some benefits will be realised through the acquisition. It has also been confirmed that the wholesale supply of branded Peter Beales Roses to garden centres will continue through the existing supply partner, Whartons Roses.