Angus Soft Fruits has announced an exclusive collaboration with French-based Earth Market that makes Angus Soft Fruits the exclusive license holders for the production of the strawberry variety Magnum® in the UK.
In recent years, the Scottish-based producer has established Magnum as one of the leading premium varieties in the UK market. Magnum (PBR MARIONNET 97), a June-bearing variety, is ideally suited to the mild Scottish climate where long summer days result in exceptionally sweet berries. The two companies will also run a joint campaign to raise consumer awareness for Magnum as the latest addition to the AVA™ stable of varieties.
John Gray, Managing Director of Angus, commented, “Magnum is a fantastic strawberry, which gives us a win-win, being ideally suited to our growing conditions and delivering our customers a great tasting, consistently sweet berry with great shelf-life.” Willian Munoz Cadena, Head of Business Development at Earth Market, added, “Angus has done a great job in developing Magnum for the UK market, and I look forward to working with the Angus team to build on this success in the future.”