Mr. Fothergill’s Seeds Limited, the international business whose distinctively branded seed packets and horticulture products are much-loved and trusted by gardening enthusiasts worldwide, has appointed a new CEO with global brand building experience.
Michael Yates was formerly Chief Operating Officer at the Ceuta Group, brings an unrivalled understanding of building successful brands in today’s complex global marketplace and aims to capitalise on Mr. Fothergill’s Seeds Limited’s strong reputation and customer loyalty to drive the future growth of the business.
He said: “I am delighted to have the opportunity to lead a talented, experienced and dedicated team that is amongst the most knowledgeable and respected in the gardening and horticulture sector. I am excited by the enormous potential of the business and look forward to steering it through the next stage of its growth and development both in the UK and globally.”
Mr. Fothergill’s Seeds Limited was founded in in 1978 in Newmarket where it still has its headquarters. It also has subsidiaries in Australia and New Zealand, where it has grown to be the market leader. The group sells its brands through over 5,000 outlets worldwide, including both national and independent retailers, direct-to-consumer platforms and e-commerce sites. Strategic distributor relationships extend the group’s international reach into other markets.
The business employs more than 220 people and generates annual revenues in excess of £40 million.