Initially introduced into the US and Australian markets, G’s has relaunched two if its Love Beets branded juices for the UK.
Available in selected Asda, Tesco and Holland and Barrett stores, the straight ‘Beet Juice’, which is beetroot with a touch of lemon juice, is accompanied by ‘Cherry Berry + Beet Juice’, a blend of beetroot, apple, blackcurrant and cherry juices. Both lines are available in 250ml and 750ml bottles.
Vittoria Desiati, marketing manager for Love Beets, said: “Over the past nine months the brand has been in limited distribution. This has very much been a test and learn phase for us, and now we are ready to expand and go out wider with our refreshed image. The new design is fun, youthful and very much fits with current trends – consumers are looking for products to help them lead a healthy, active lifestyle. Love Beets does just that.”