The Dümmen Group will shortly become the first producer of young plants worldwide to be certified with the coveted Fairtrade Mark.
The Rheinberg based company is consistently expanding its sustainability strategy, and in future it will supply fairly traded poinsettias under the Red Fox brand to international pot plant producers.
This strategy has the widely shared desire for an ethical, transparent production chain and is a development that will benefit all those involved.
The news of the first ever Fairtrade Poinsettia production was announced at IPM Essen last week.
The advantages for the retail trade are clear and to be found in the transparency of the supply chain, helping the consumer buy responsibly and helping people in Africa have an enhanced quality of life as well as taking environmental and social responsibility to the highest level.
Red Fox poinsettias have been stringently examined and certified at the mother plant facility in Ethiopia through to rooting stations in Rheinberg and the nurseries that raise the young plants to maturity.
But this is just the beginning, say the Dümmen Group, who will by next year, be supplying other bedding and balcony plants with the Fairtrade mark from the same farm in Ethiopia where the biggest product group is Geranium.
In a statement Alex Newey, Managing Director of Young Plants Limited, part of The Newey Group, said how they are committed to the development of the Red Fox brand in the UK market. The special relationship they have with the Dümmen Group and the parent company DNA Green Group who are expanding the opportunities and product ranges that are available.
In a separate announcement Young Plants said they have taken the decision to withdraw from exhibiting from the 2015 Four Oaks Show in September preferring instead to focus their efforts around Florafest 2015 and the HTA National plant show in June.