Scottish strawberry grower D. Geddes Farms has added ‘Extra Special Scottish Strawberries’ to the range of soft-fruit that it supplies to Asda.
The company has supplied Asda stores in Scotland and the North of England for the last 14 years with strawberry lines including the ‘Just Essentials’ and ‘Grower Selection’ ranges. In 2021 the farm won Asda’s Sustain and Save Exchange Award in the ‘Working with Nature’ category for its achievements in wildlife-friendly farming such as growing hedges, planting trees, not disturbing established woodlands, and using biological control, where possible, instead of chemicals.
Geddes Farms’ Soft Fruit Manager, Sergei Kaminski commented, “We are delighted to grow Extra Special Scottish Strawberries for Asda. It is a real testament to the quality of our produce that we now supply five different strawberry products to all Asda stores in Scotland and the North of England, and we’re predicting a bumper year, supplying over 70 million strawberries from mid-May to mid-October. The strawberries on our farm are planted directly into the soil and we don’t rely on substrates or compost bags. I’ve been involved in growing strawberries for over 20 years, and I believe that strawberries growing in soil have a lot more flavour than strawberries growing in a compost bag. We are also committed to improving our sustainability and are moving towards producing fully recyclable punnets this year”.
Ashley Connolly, Local Buying Manager for Asda in Scotland, added, “It is fantastic to continue our partnership with D. Geddes Farms, which has been so successful over the last 14 years. It is clear that our customers love strawberries and we are delighted to bring a range of quality locally-sourced options to our shelves – all 70 million of them”.