Strawberry growers Stephen and Jenny Tasker of Retford are the latest M&S Select Farmers from across the UK to feature in the latest series of adverts for the supermarket alongside celebrity chef Tom Kerridge.
The advert highlight’s the retailers Red Diamond strawberry label which, rather than focusing on a particular variety, aims to supply M&S customers with only the biggest, juiciest strawberries.
Stephen Tasker said, “We’re delighted to take part in the latest M&S TV campaign to highlight the magic behind what goes into growing our Red Diamond Strawberries. We are passionate about ensuring they’re the best possible for customers, and hope the campaign shines a light on the uncompromised quality of our produce.”
The Tasker’s farm is completely powered by onsite renewable energy including a wind turbine, solar panels and a biomass boiler. At least ten per cent of the farm is set aside for wildlife, including wildflower meadows and wildlife corridors.
Sharry Cramond, M&S Food marketing director, added, “M&S quality is unbeatable – it’s what sets us apart from the rest and why our customers love to shop with us.
“That’s thanks to the hard work of our Select Farmers, who go to great lengths every day to deliver the best of the best. Our trusted value promise means we’ll never compromise on quality, while still offering customers great value.”
M&S works with 8,000 Select Farmers across the UK.