IFE, International Food & Drink Event, has announced a significant partnership with the Fresh Produce Consortium (FPC) to introduce a brand-new Fresh Produce Section at its 2024 edition on 25-27 March at ExCeL London. With more than 1,500 exhibitors taking part and over 27,000 attendees, IFE is the UK’s most comprehensive event for the food & drink procurement sector.
IFE consistently strives to innovate and cater to the evolving needs of the industry, by establishing powerful and effective partnerships with leading industry bodies, and the collaboration with the Fresh Produce Consortium marks a significant milestone in this ongoing commitment to excellence and value for food & drink professionals.
Nigel Jenney, Chief Executive of the Fresh Produce Consortium, comments: “It brings me immense pleasure and pride to announce a groundbreaking collaboration between the Fresh Produce Consortium and IFE, International Food & Drink Event. Fresh produce is a central part of the global food & drink industry, and this partnership recognises the transformative potential that both our organisations hold within the global food industry.
“The new Fresh Produce Section will see innovation, sustainability, and world-class produce businesses converge. It will serve as a showcase for the fresh produce industry, catering for those looking for the very best in the industry, connecting buyers with sellers, and showcasing the innovations driving the future of fresh produce. We invite all our members and industry players, from growers to retailers, to join us in March 2024”.
The Fresh Produce Section at IFE 2024 promises to be a game-changer, offering attendees and exhibitors an unparalleled opportunity to explore the world of fresh produce in all its diversity. This new section will showcase an extensive range of products, from vibrant fruits and vegetables to exotic specialties, all under one roof.
Attendees can expect to discover the freshest ideas, trends, and innovations that the global fresh produce industry has to offer, along with unique opportunities to network and do business with retail, wholesale and hospitality professionals.