The Institute of Masters of Wine (IMW) have announced that Casella Family Brands have become an international supporter.
Founded in 1969, Casella Family Brands has become Australia’s largest family-owned wine company. The business saw huge success in 2001 after Managing Director John Casella’s vision to create a wine that was approachable to all consumers and easy to understand, which is where the [yellow tail] brand was born.
Wine brands under Casella Family Brands umbrella also include Peter Lehmann, Brand’s Laira, Pepperbox, Casella Family, Morris of Rutherglen, Baileys of Glenrowan and Atmata. Julian Gore-Booth, executive director of the IMW, commented: “The Institute is delighted to welcome Casella Family Brands as a supporter. As we deepen our connections and share knowledge around the globe, we look forward to exploring a range of initiatives with Casella”.
Libby Nutt, Casella General Manager of Marketing & Export Sales, continues: “Casella Family Brands is delighted to join the supporter network of the Institute of Masters of Wine (IMW). We look forward to collaborating with the IMW to deliver programs that support the Master of Wine community and its students in strengthening their understanding of Australian winemaking excellence and wine brand development.”
