Fruit grower Hall Hunter has said that the UK is enjoying a bumper season when it comes to blueberries.
The company, which has been promoting blueberries and cream throughout the summer, has said that the fruit has been unaffected by some of the seasonal availability issues which affected strawberries earlier in the summer. The unfavourable weather earlier in the year had seen a 17% fall in strawberries, while blueberry volumes were relatively unaffected, with just a 2% decrease. So the grower took to the streets outside Wimbledon earlier this month to promote blueberries and cream as an alternative to the traditional strawberries.
Managing partner Harry Hall commented, “We are delighted to announce that this season has been remarkable for British blueberries, surpassing our previous growing records and proving to be our sweetest and largest crop yet.” He added that the fruit tasted “sweeter than ever due to the warm conditions [in June] boosting their natural sugar content”.