Scottish strawberry producer Angus Soft Fruits has celebrated the first deliveries of Ava Magnum® to stores this year by producing what it claims is the ‘World’s Largest Strawberry Crown.’
The structure measures 30 inches in diameter, 31 inches in height, and weighs 8kg. More than 400 Ava Magnum® strawberries were used in its construction, which took more than 50 hours to craft.
The crown was created by food artist Prudence Staite and was inspired by St Edward’s Crown, which was used in this year’s Coronation. Replicating details of the crown, Prudence used Ava Magnum berries to replicate the velvet cap and strawberry flowers for the Ermine band. Previously Prudence has produced an edible labyrinth, made out of 10kg of Belgian chocolate, to celebrate the launch of the Maze Runner films; a replica Angel of the North made out of chips; and a We Wish You a Merry Christmas-playing chocolate vinyl.
Jill Witheyman, Head of Marketing at Angus Soft Fruits, commented, “The Ava Magnum represents a true triumph in the world of strawberries, where flavour, sweetness, and quality converge to create an extraordinary sensory experience. It felt fitting for us to celebrate His Majesty’s Coronation year and inaugural Wimbledon, where the nation comes together to savour strawberries with this incredible piece of art. The strawberries will now be skilfully transformed into strawberry jam and gifted to friends of Ava Berries®.”
Ava Magnum® is part of Angus Soft Fruits’ Ava Berries range. Exclusively grown by a select group of growers based across Perthshire, Fife, and Angus. It is bred to develop sugar slowly, resulting in an exquisite sweetness.