Yara UK welcomes Sarah Walby and Simon Boucher, who join the Crop Nutrition Services team as Farm Account Managers.
As part of her new role, Sarah will be supporting direct farmer customers with crop nutrition solutions in the Lothians, Borders, Northumberland, and Yorkshire areas, with a particular focus on liquid fertiliser. As a Harper Adams University graduate who comes from a farming family, Sarah brings a lifelong passion for the sector into her role, as well as plenty of Yara product knowledge.
Speaking about what excites her most about her new job role, Sarah says “I love that Yara is not just a manufacturer, we have everything from start to finish, from the agronomy knowledge to the lab, and the data that allows us to help farmers make informed decisions when they are buying fertiliser for their farm. We can add so much value by focusing on building long-term relationships and making sure that we’re providing the best nutrition for the crop. That builds trust and we’ll keep building on that, so we continue to grow from where we are,” says Sarah.
Just like Sarah, Simon will be working closely with farmers, giving them expert advice, and coordinating product sales and deliveries as part of his new role. Originally from Zimbabwe, Simon brings over two decades of agronomic and fertiliser product knowledge to his role as Farm Account Manager for the South West of England.
Simon says he is looking forward to learning new things in his role. “I love what I do from dealing with the growers to the agronomy side of things, and even the logistical challenges! What I’m looking forward to most is learning new methods and new ways of doing things.”
