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World Bulk Wine Exhibition heading for a record


“Genuine Wines, Global Business”

On 23 & 24 November the RAI in Amsterdam is expecting more than 250 exhibitors and 6000 visitors.

With a new slogan and record registration numbers the World Bulk Wine Exhibition (WBWE) continues to grow. For the seventh staging of this global marketplace for the bulk wine trade in Amsterdam, the organizers have registered huge interest from producers from all over the world; six weeks before the Exhibition, the number of registrations is already 25% higher than last year. In November 2014 about 250 exhibitors, 6000 purchasers and wine experts from all over the world met in Amsterdam.

38% of the global wine trade comprises bulk wine. The value of all transactions adds up to approximately 3 billion Euros. It is therefore no surprise that the British media group Euromoney has bought 40% of WBWE shares. The worldwide network and the respective expertise of Euromoney will contribute to the further internationalization of WBWE.

Beside the strong interest of exhibitors and visitors, the International World Bulk Wine Competition, with a top class jury on 22 November, and the accompanying conference programme, will enhance the profile of this unique world event, which will be officially opened on 23 November by Jean-Marie Aurand, General Director of the International Organisation of Vine and Wine (OIV). Specialist lectures will focus on the important markets in Germany, Great Britain and USA, as well as on technological innovations and the production and marketing of bulk wine in significant wine-producing countries such as Spain and France.

The majority of WBWE exhibitors come from Spain, France and Italy. Nevertheless the presence of Chile, Argentina, South Africa and Australia is getting stronger each year. Meanwhile, upcoming wine-producing countries in Eastern Europe have already discovered WBWE as an important sales event – Moldova for example is represented by 50% more exhibitors and a significantly larger stand.

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