Earlier this month the World Avocado Organisation (WAO) celebrated its 10th anniversary at Fruit Logistica in Berlin by hosting its annual industry event ahead of the trade fair, welcoming professionals from across the global avocado sector.
Held on the eve of Fruit Logistica (3rd February 2026), the event brought together stakeholders from throughout the value chain and served as a platform to share a comprehensive overview of the European avocado market, combining retail performance results, consumer insights and strategic perspectives on how the category continues to evolve across key European markets. During the event, WAO also welcomed a presentation by Eric Imbert, Researcher at CIRAD, who shared independent supply and consumption insights from across the global avocado market, providing additional context on long-term consumption trends in Europe.
The insights presented confirmed that 2025 was a very strong year for avocados across Europe, reflecting the impact of a decade of sustained, data-driven market development.
“As we mark ten years of the World Avocado Organisation, it’s striking to see how quickly the avocado sector has evolved”. shared Shelly Vorster, recently appointed Managing Director of the World Avocado Organisation, “Over the past decade, avocados have moved from being a niche product to a mainstream food across many European markets. WAO’s role has been to support that evolution by helping the industry better understand consumers, grow household consumption, and frequency of purchase, and helping the industry anticipate emerging trends to drive sustainable category development.”
Research presented by CIRAD showed that average avocado consumption across the EU27+ reached 1.8 kg per capita in 2025, marking the strongest annual increase of the past decade and confirming a sustained upward trend over the last ten years.
Avocado volumes across Europe grew by an average of 16% in 2025, underlining the category’s continued momentum across both established and developing markets.
Country-level analysis showed consistent growth across Europe, driven by a combination of higher purchase frequency, expanding household penetration and the growing relevance of avocados in everyday consumption.
Growth in 2025 was also driven by a significant expansion of the consumer base. During Summer 2025, 6.2 million more people across Europe bought avocados, highlighting the category’s continued ability to attract new consumers and expand beyond its traditional audience.
“As the avocado category enters a more mature phase, the focus is no longer just on growth, but on growing responsibly. European markets are increasingly diverse, with different cultural and consumption dynamics, and this requires tailored, locally relevant strategies. Our priority is to continue supporting demand-led growth, while working with our members to ensure a resilient and sustainable supply for the years ahead.” explains Zac Bard, Chairman of the World Avocado Organisation.
