Despite the unforeseen transport challenges of the tube strike, WineGB has pulled off its most successful National Trade & Press Tasting to date (Monday 8th September 2025).
With over 80 producers and 500 trade and press visitors in attendance, the new and improved tasting showcased the incredible quality and diverse range of wines now produced within the British Isles.
Set out over two floors within the elegant setting of 8 Northumberland Avenue in central London, the day featured a full programme of events including a Riedel masterclass, focused seminars and several key award announcements.
One of the highlights of the tasting was the launch of the inaugural WineGB Trade Ambassador scheme, designed to spotlight the exceptional work being done across the on and off-trade to champion English and Welsh wines. WineGB shortlisted 20 candidates from over 70 applications, with the final 14 Ambassadors chosen by members of WineGB’s Sales and Marketing Working Group. The selected group represents a vibrant cross-section of the industry – from independent wine bars and Michelin-starred restaurants to national retailers – all united by their passion and commitment to English and Welsh wines.
“Sunset over the Vineyard – Bantham Vineyard” by Manon Fosburgh was crowned the winner of the 2025 WineGB Photography Competition.
Adrian Crookendale from Saffron Grange Vineyard was awarded the Vintners’ UK Wine Apprenticeship.
Nicola Bates, CEO of WineGB comments: “We are absolutely delighted with the success of this year’s tasting, the calibre of visitors, and the storytelling through the masterclass and seminar programme. It ensured that there was much to celebrate at our community event of the year and renews our confidence in what we can achieve working together as a sector. This trade tasting put our Create New Traditions – Drink English and Welsh Wines campaign front and centre, and we have certainly made a new tradition of this year’s showcase.”
