Waitrose is to exclusively sell a purple variety of sweet potato in selected branches across the country.
Available for a limited period until the end of April, the unique North American-sourced Stokes Purple Sweet Potato has both purple skin and purple flesh which maintains its colour after cooking.
Anthocyanin, a natural purple pigment more commonly found in blueberries and beetroot, is what gives the potatoes their vivid hue, making them a great choice for adding colour and variety to the plate. In keeping with the conventional sweet potato, they also have a low glycaemic index, making them a good low-carb option.
Gemma Hodgson, Waitrose Potato Buyer, commented; “Our customers are always on the search for something new and these purple sweet potatoes tick that box. While overall sweet potato sales continue to perform well, up 23%, this new variety should create a bit of a talking point on the plate. Their low GI will help keep hunger pangs at bay while their vivid colour and naturally sweet taste make them a great option for adults and children alike.”