Since early August, VOG’s 4,000 plus apple farmer members have been at work on this year’s harvest. The prospects for the new sales season are good, with quantities to ensure availability for 12 month – a positive end to the previous season and a smaller European crop.
“The signs are encouraging, but we’ve only just started the new harvest, the apples from which are being added continuously to our all-year-round assortment,” comments VOG Sales Manager Klaus Hölzl. “There are many challenges, such as the geopolitical crises and production volumes outside Europe. We’re definitely starting out in a good position, from which it will be important to keep our quality promise.”
“As for integrated production, prospects are also good for organic apples,” Mr Hölzl adds, “thanks to the satisfactory rate of destocking and a low level of competition in the European markets.”
One of the reasons why the prospects for VOG’s new sales season are looking promising is the positive end to the 2023/2024 season. Thanks to good sales performance during the spring and summer months, the Consortium has maintained its market position and achieved its sales targets.
