#LoveYourLeftovers traybake campaign launched to support seasonal UK veg consumption
Veg Power, the not-for-profit to increase vegetable consumption across the UK, has bolstered its membership with the addition of SAKATA, a world leader in breeding and producing vegetable and ornamental seed and vegetative cuttings.
With its mission to add an extra portion of veg to children’s and adults’ plates every day, the Veg Power membership programme was launched in Q4 2020 to help fund its campaigning. The unique whole-sector membership programme now includes 24 organisations including suppliers, grocers and growers. In return, Veg Power provides its members with a direct stake in the future of the campaign and offers a range of benefits. These include industry briefings such as a private Q&A with Henry Dimbleby focusing on the National Food Strategy and exclusive Market Insight reports developed to support member’s capitalise on emerging trends within the industry.
Dan Parker, Chief Executive, Veg Power, commented, “We are thrilled that SAKATA has come on board; with each new addition to our membership we are able to stay focused on our mission to add an extra portion of veg to every plate in the UK. We’re excited about what the next six months will feature including our #LoveYourLeftovers traybake campaign and the return of our Eat Them To Defeat Them children’s campaign in February 2022.”
“SAKATA are passionate about promoting consumption of healthy vegetables. Joining Veg Power is the perfect way to support this great initiative. For over 100 years Sakata has been breeding new vegetable varieties with improved quality, flavour and shelf-life to benefit producers and consumers. Sakata looks forward to engaging with the Veg Power team and supporting them in their mission to increase vegetable consumption”, commented Stuart Cox, Managing Director, SAKATA.
To help encourage the public to try cooking UK seasonal veg (e.g. onions, root veg, butternut squash and sweet potato) in a convenient traybake format, Veg Power has launched its #LoveYourLeftovers traybake campaign. With an abundance of suitable veg and the need for people to be efficient in the kitchen, the traybake is an ideal format for evening meals with the leftovers the perfect ingredient for a quick and easy second meal. Supporting Veg Power with their #LoveYourLeftovers campaign are a number of chefs, cooks and other influencers including Michelin star chef Tom Aikens, Dr Rupy Aujla from The Doctor’s Kitchen, Claudia Roden and best-selling author Rukmini Iyer. Look out for ideas and inspiration on Veg Power’s social channels and a helpful guide about creating the perfect traybake and reusing the leftovers on the Veg Power website here.