Veg gets a helping hand from Hugh

The new campaign from Veg Power has launched with the backing of chefs and nutritionists nationwide including chef Hugh Fearnley-Whittingstall.

With pubs, restaurants, and hotels currently closed, large quantities of local seasonal vegetables are at risk of going to waste, so in response, Veg Power is mobilising food influencers to encourage everyone to eat seasonal veg, by teaming up to support the #SeasonalVeg campaign and creating content for their social channels.

Chef Hugh Fearnley-Whittingstall says in his message:

“We grow a wonderful variety of beautiful veg in the UK and we are just coming into the most abundant season of the year. Of course a diet big on vegetables is a massive win for our long term health – and eating seasonal veg is also a great way to support our farmers during economically challenging times. So let’s all embrace the sheer goodness of the best vegetables this summer and beyond. I certainly will.”

Dan Parker, CMO Veg Power said:

“Switching to a diet packed full of seasonal vegetables is one of the most effective things each of us can do to reduce the environmental impact of our food and boost our immunity and general health. We’re thrilled with the huge wave of support from chefs, nutritionists and food lovers getting behind this campaign on social media.”

Amanda Grant, who will be giving expert tips on how to get children to prepare and eat lots of different veg during the campaign, says, “By showing children how to prepare vegetables you’re teaching them new, useful life skills, as well as helping them to learn about what’s in season and relax around vegetables. Children are much more likely to eat a carrot they helped wash or peel, and when you’re in the kitchen with them it’s also a great opportunity to encourage them to try the veg in season this month.”

#SeasonalVeg went live yesterday. There are number of great recipe ideas using seasonal vegetables at vegpower.org.uk.

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