A new study conducted by Kantar TNS on behalf of the Norwegian Fruit & Vegetable Marketing Board has shown that the UK leads the way in fruit and vegetable consumption amongst a sample of seven European countries.
Out of the countries studied, the UK had the largest proportion of people managing to eat at least five portions of fruit and vegetables a day, with achieving at least five portions of fruit and vegetables on a daily basis, with 39.7 per cent. France was second with 34.8 per cent, followed by Spain (29.3 per cent), Norway (23.9 per cent), Finland (22.9 per cent), Sweden (19.3 per cent) and finally Denmark (18.2 per cent).
However the UK also had the highest number (14.5 per cent) of people who failed to achieve even one single portion of fresh produce every week. Consumption of fresh produce is influenced by education levels and women generally eat more than men.
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