The launch of Dante, the latest Primula series, with extra large flowers, represents attractive opportunities for the Primula market. With an impressive flower diameter of 8-9 cm, the latest mid-early season Dante series brings spectacular colour and vibrancy to any garden and balcony during the winter months.
The new Primula Dante series will be launched in April 2025 and initially consist of a mix of seven colours, with the introduction of individual colours expected for 2026. The enormous flower diameter of 8-9 cm makes it a true eyecatcher. The prolonged blooming that starts at the end of December/January and February, which belongs to the mid-early segment, adds fantastic colour to any garden and balcony during the bare winter months. For consumers, the Dante is a true long-flowering biannual. For growers, the series is very uniform for an efficient production process. Dante is especially suited to those markets that prize large-flowered Primulas.
On Wednesday February 19th & Thursday February 20th, Sakata organises Primula Open Days at W. Robinson Plants (Baginton Nurseries) at Warwichshire CV8 3BA, England. The new extra large flowering Dante series and previous launches Dania and Danique will be presented during these extensive flower trials, together with genetics from other breeders to enable proper comparison. The event is a unique opportunity for discovering how exceptionally uniform and compact these Primula series are.
All growers and retailers are welcome to visit the trials at the Open Day on 19 & 20 February from 9:30 till dusk to see the series for themselves.
