Following the launch of the Sinclair TSS certified compostable label, feedback from the industry has been positive and exciting, generating interest globally and in the launch regions. The launch is in collaboration with Zespri, who, as first adopters, are transitioning their label program over the next 12 months.
Duncan Jones, Senior Marketing Manager, commented: “We are presenting Sinclair – TSS as an environmentally conscious alternative to plastic packaging and conventional plastic labels. The demand for compostable fruit labels is growing and given the variety of shapes and sizes available from 100+ choices, Sinclair TSS fulfils practical consumer and retailer requirements as well as complementing branding and sustainability programs.”
With no material bias – paper or film – Sinclair compostable product development is focused on certified end-of-life performance. ‘End-of-life performance’ is defined as the process of the label breaking down and biodegrading to become part of usable home or industrial compost within a specific timeframe. This focus means Sinclair-certified compostable fruit labels provide key benefits by aligning with current legislation and meeting global composting standards.
Knowing that there is a certified compostable fruit label – both industrial and home compostable – is just the first step. According to Sinclair, there is an ongoing education and awareness campaign that needs to be supported by all industry stakeholders.
Duncan Jones commented; “We (Sinclair) need to ensure all interested parties are aware that certified compostable labels are on the table. Finished product certified compostable fruit labels offer a practical and sustainable packaging solution to decrease packaging volume and reduce plastic waste. Fruit labels will continue to effectively market fresh produce, enhance branding, distinguish products, promote healthy eating, and fulfil retail produce traceability and point of sale needs.”
