Having already helped suppliers sell larger than forecast quantities of strawberries, lettuce and carrots, the retailer is now taking advantage of the bumper crop of British cherries.
“Working with our suppliers we’re able to start the British cherry season two weeks earlier this year than in 2016. The abundance of cherries will be available for customers for an impressive eight weeks,” said Karen Bee, Buying Manager for stone fruit.
“The wonderful weather we’ve experienced across the UK has meant that our British cherry crop has come-on in bigger volumes than we’d forecast. Our supply partners have told us about a crop flush brought on by the bonus British sunshine. They have extra cherries from their growing sites in both Kent ‘the Garden of England’ and Herefordshire. We’ve worked with them to take their extra crop.”
So far Tesco has bought an extra 80 tonnes a week of British cherries, with larger 1 kg boxes available for £4.00. The retailer also said it aimed to have promotions on all different packs sizes to suit a variety of budgets.
Photo Credit: Tesco