Tesco and Co-op stores are offering free fruit to children while their parents shop.
Tesco is offering the scheme in 800 stores, offering parents a selection of fruit such as apples, some citrus and bananas in response to a suggestion by checkout colleague Maria Simpson. “We’re Britain’s biggest greengrocer, so we want to make it easier for parents to get their children eating more healthily,” said Tesco UK chief executive Matt Davies. “”As a dad, I know it can be tricky getting children to eat their fruit and vegetables, so we’re hoping this initiative will help create healthy eating habits that will stay with children as they grow up.”
In contrast, the Co-op scheme, which is restricted to Lincolnshire, is only available to junior members of the Lincolnshire Co-op between the ages of five to 15. Once registered children can claim a fruit snack bag every day.
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