Tesco has said that it will add new lines, including cucumbers and courgettes to its Perfectly Imperfect range of ‘wonky’ fruit and vegetables.
The cucumbers are priced at 35p per 100g and will form part of the Perfectly Imperfect range, which already includes parsnips, potatoes and strawberries. Sales of the range have grown tenfold since it was launched, with apples and parsnips showing particular growth.
Matt Simister, Commercial Director for Fresh Food and Commodities at Tesco commented, “Providing great quality produce at low prices is clearly something our customers find really helpful, and we’re expecting our new Perfectly Imperfect cucumbers to prove just as popular as the rest of the range. We want to do everything we can to cut food waste, and we’ll continue to do more to help our suppliers and customers reduce the amount of food that is wasted from farm to fork.”
Photo Credit: Tesco