Tenderstem driving growth of speciality vegetables

According to industry sales analysts Kantar, sales in the speciality vegetable category are being particularly driven by Tenderstem®, the trademarked sprouting broccoli brand.

The brand reported a 34 per cent increase in sales value compared to the same period last September, while sales volumes also increased 42.7 per cent. This compares to growth in the category of 8.6 per cent in value and 5.2 per cent in volume.

“This sustained evidence of consumer demand coupled with good availability of high quality, UK-grown product into autumn means the Tenderstem® team expects a strong end to a productive season, where growers, licensees and retailers have all worked tirelessly to keep the best quality product on shelf,” said a spokesperson for brand manager Coregeo. “Tenderstem® broccoli continues to be popular as a staple vegetable in homes across the country, as well as in the nation’s favourite restaurants.”

Food service volume sales of Tenderstem® broccoli rose by 27% for the month of August vs. July 2020, which the brand attributes to the popular Eat Out to Help Out government scheme, with Tenderstem® broccoli appearing on the menus of popular chain restaurants such as Wagamama, Giraffe, Wahaca and Miller & Carter as well numerous independents.

Tenderstem® marketing manager Lacey Bradshaw commented, “Thanks to the hard work of our growers and licensees, we have had a strong UK growing season and consumers are still able to get their hands on the best of British-grown Tenderstem® broccoli into autumn.”

Photo source: Tenderstem®

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