A new year brings global opportunities. Last year, Suntory Flowers Limited acquired European partner MNP (Moerheim New Plant) in The Netherlands as part of its strategic initiative to expand business in Europe. This new venture will enhance Suntory’s business in bedding plants, as well as fresh-cut flowers. MNP is now officially Suntory Flowers Europe B.V.
The MNP partnership began in the late 1980s with the launch of Surfinia® – the first petunias from cuttings. These vigorous petunias ignited a gardening boom, changing the landscapes of European towns. Ever since then, MNP has played a leading role in introducing and branding Surfinia® and many more varieties, achieving tremendous success.
This experience and track record have established MNP as a pioneer in the European vegetatively propagated plant business, playing a crucial role in the development of diverse varieties. Together, Suntory Flowers and MNP have continued to bring fresh winds to the floriculture industry by developing and branding unique products, such as Sundaville®/Sun Parasol® and Senetti®.
Looking forward to the new venture, Suntory Flowers President Yasunori Yomo says, “With the launch of Suntory Flowers Europe, we aim to accelerate our foreign business operations, focusing on Europe, our most important region. More than ever, I believe that Suntory’s flowers can decorate and change the landscape of Europe’s cities.”
MNP’s Jeroen Egtberts is now president of Suntory Flowers Europe. Emphasizing the integration’s significance, he says, “This union marks the beginning of an exciting new chapter. This is the natural evolution of a long-lasting and fruitful partnership, years of support and commitment from all our stakeholders – our employees, partners and customers alike. We remain fully dedicated to delivering the quality and innovation that have defined MNP for decades, with a firm commitment to future growth and prosperity for all involved.”
The leadership team also includes Munenori Inagaki, who manages Suntory Flowers’ European business. The new website will be suntoryflowerseurope.com.
