Sunshine is the core ingredient apple crop

The recent hot weather is having a positive effect on the English apple crop, leading UK supermarket Sainsbury’s has revealed, with the first apples of the season coming in 5% bigger than usual.

  • First English apple of the season is 5% bigger due to the hot weather
  • Sainsbury’s is UK’s biggest English apple and pear retailer, selling more than a quarter of the UK’s crop

The retailer is the UK’s biggest English apple and pear retailer, ‘pipping’ the competition to the post with a 26.8% share of the market.

The Zari is a delicious, early season English eating apple, grown exclusively for Sainsbury’s. The British appetite for the fruit sees no sign of slowing, with an estimated 60 tonnes of the fruit to be delivered to stores this week, increasing to in excess of 100 tonnes per week as the season progresses.

Dr Theresa Huxley, Sainsbury’s Technical Manager for Apples & Pears, said: “We know that buying British is really important to our customers and, as English apples are renowned for their great taste and flavour, the start of the new season is always exciting. I visited the orchards last week to taste the fruit and was amazed by how much bigger the apples are this year and they’re as juicy and crisp as usual. I am confident our customers will enjoy their extra bites this season.”

British Zari are grown exclusively at Shrubbery Farm, an award-winning orchard in Kent owned by AC Goatham & Son.

Related Posts

Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages
ipso regulated

Welcome Back!

Login to your account below

Create New Account!

Fill the forms bellow to register

Retrieve your password

Please enter your username or email address to reset your password.

  • Sign up now

    Hort Industry

  • X