Sudlac SAS and Mardenkro BV, two companies that produce innovative greenhouse coatings, are moving forward under a new name. The new company name is Lumiforte® which is part of the Horticoop Cooperative. Lumiforte coatings will continue to be available to customers under the brand names Sudlac, ReduSystems, and Selectline.
“In the process of the name change, various business activities are also being further optimized, including production, logistics and marketing. This benefits our customers,” explains Guido Janssen, CEO Lumiforte.
Lumiforte will retain the trusted Sudlac and ReduSystems brand names in horticulture.
Guido Janssen says: “After all, these brand names are solidly anchored in the market and they each have their own specific properties and market approach. Customers can choose exactly the product that best suits their business, climate and crop.”
The coatings available under the Sudlac brand name provide the crop with maximum and effective protection against sunlight for shorter or longer periods of time, as needed. The self-cleaning coatings do not require a removal agent.
The technologically high-quality ReduSystems coatings work with greater precision and focus. These coatings control the amount of light and heat. The ReduSystems products can be combined, and they supplement each other. For example, in summer, light and heat reflecting coatings can be applied to the greenhouse cover together with a diffuse coating, while in low-light periods a coating can be used that increases the light level.
In the sports sector, Lumiforte operates as a producer of sports line marking products and machinery under the brand name Selectline. Selectline offers a complete range of ready-to-use coatings and coating concentrates that stand out in terms of whiteness and wear-resistance. By now a well-known name for many European sports stadiums and associations.
Local services and delivery
Lumiforte will continue to work with its reliable global network of distributors and wholesalers so that products will always be locally available for the users, says CEO Janssen.