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SanLucar and Paddington Bear come together in Germany & Austria


SanLucar and Paddington Bear launch a new campaign to animate children to eat fruit on a daily basis.

After an initial collaboration in 2014, the cooperation between SanLucar and the film producer Studiocanal goes into its second round with the imminent release of Paddington 2.

The furry lover of marmalade will decorate the packaging of SanLucar lemons, oranges and clementines, as well as the fruit and vegetable departments of supermarkets in Germany and Austria.

The promotion includes also a raffle for a trip to London for two adults and two children. The winners will stay two nights in the British capital, where the Peruvian bear was adopted.

SanLucar is once again relying on films for kids to underline the importance of fruits and vegetables in children’s diets.

In recent years, the most charismatic protagonists have been ambassadors of SanLucar products’ taste. Amongst others, Shaun the Sheep, Heidi, Kung Fu Panda, Ice Age and now once more Paddington Bear. They should encourage the youngsters to discover for themselves that fruits and vegetables are both sweet and healthy.

As Stephan Rötzer, CEO of SanLucar, says,”It is not always easy to get our children to take everday the vitamins and nutrients they need for their development and growth. Therefore, these figures are a good way to foster healthy eating habits that can last into adulthood”.