Week 39. A week that for BASF Vegetable Seeds is usually all about sharing latest innovations and discussing market and consumer trends with customers. This year though, things are different. It was difficult to receive customers live, so BASF Vegetable Seeds organized an alternative program for the Salad Demo Days. “With personalized digital meetings, a 360-degree tour, and two livestream sessions, we brought the demo days to our customers virtually,” says Arushi Badola, Global Crop Marketing Specialist Salads.
By organizing the digital events, BASF Vegetable Seeds has shown its customer centricity. “We didn’t stop, we shifted the medium. Most customers couldn’t come to the field, so we decided to take the field to them. Of course, it doesn’t replace physical meetings, but we didn’t want to miss the opportunity to connect with our customers,” says Badola.
Visitors and Digital Sessions
Visitors from the Netherlands did get the opportunity to visit BASF Vegetable Seeds’ facility at ‘s-Gravenzande in week 39 – a week during which the major Dutch growers, processors, retailers, and plant cultivators were present. The week featured digital sessions, live from the field and the greenhouse. Badola explains, “This way, our specialists were able to enter into conversation with international growers, processors, and plant cultivators and were able to help them with their business needs.”
BASF Vegetable Seeds has developed a 360-degree tour to give customers an even more realistic experience. “This will give customers a more engaging experience and will help them to visualize our product range. The sales specialists guided customers through the tour digitally and explained our products. Additional videos and descriptions gave participants a clear impression of the varieties available,” says Badola.
Two livestream sessions were organized on Monday, September 28th. The first was focused on outdoor soil production, the second on developments in hydroponic. “In both sessions, we focused on the added value for the whole chain rather than on individual varieties. We highlighted the benefits for each player in the chain,” says Badola. The livestreams are available via YouTube.