Sainsbury’s says it’s leading the way on British tomatoes with the biggest range grown through the winter months. It also marks the first major retailer to grow British tomatoes at this time of year using LED lighting technology, promoting the Taste the Difference variety Vittoria.
The varieties now available in the Taste the Difference range also include the yellow cherry Sunglow, large vine Jubilee, as well as Vittoria.
Melissa Jones, Sainsbury’s Product Technologist, said: “It’s important we offer British products when they taste their best and we know our customers care about buying British too. This range of tomatoes is another example of growing more of our favourite fruit and veg closer to home. By working closely with our growers we’ve been able to extend the British tomato season – which takes a lot of skill and investment from our growers.”