One of the UK’s leading food disruptors has a new name after it announced it has passed the 65-product milestone.
‘Nim’s…Naturally’ has been registered by entrepreneur Nimisha Raja MBE to reflect the company’s growing range of products that have diversified from air-dried fruit and vegetable crisps to incorporate drink garnishes, botanicals, ingredients and edible teas. This has seen the Sittingbourne-based business become the driving force in healthy products across several categories, all made using just one ingredient – a fact that has played a significant part in its year-on-year growth.
The company, which employs 18 people at its BRC-accredited factory, is also now preparing to launch a range of air-dried ingredients under its Let’s Cook and Let’s Bake brands.
“When we started it was all about our air-dried fruit crisps and that was reflected in our original identity,” explained Nimisha Raja, who launched the business in 2017. “Whilst our crisps are still hugely popular, our new product development team has been in overdrive and we needed an overarching brand that touched on all the different things we make and supply into retail and food service, including Holland & Barrett, Pret a Manger, Zizzi and a host of others.”
She went on to add: “The one thing that is constant is that all our products are made using just ONE ingredient and that is why we wanted to trademark ‘Nim’s…Naturally’. I want shoppers to pick up one of our products – whether it is crisps, drink garnishes, ingredients or teas – and immediately know that it is 100% natural.”
The ‘Nim’s…Naturally’ range brings many health benefits from being fat, allergen, gluten and dairy free, whilst also being vegan friendly and Kosher and Halal certified.
