Pembrokeshire-based Puffin Produce has used Project HELIX funded consultancy ZERO2FIVE to help develop air fryer cooking instructions for its products. Lewis Pies from Swansea also used the service, which carried out a series of cooking trials using four different brands of air fryer of the same wattage and volume to develop the instructions.
Huw Thomas, managing director at Puffin Produce, explained, “The collaborative support from Project HELIX has been invaluable in helping us capitalise on the air fryer cooking trend. As a more energy-efficient method of cooking, we particularly felt it tied in well with our Root Zero range. Based on the project’s success, we have already worked with ZERO2FIVE to develop air fryer cooking instructions for our Blas y Tir range too.”
Professor David Lloyd, director of ZERO2FIVE Food Industry Centre, added, “It’s vitally important that Welsh food and drink companies stay on top of the latest trends so that they can remain competitive in the marketplace. Whether it’s developing air fryer cooking instructions, reformulating existing products to make them healthier, or analysing factory floor processes to reduce waste, Project HELIX can offer a range of funded support to Welsh food and drink companies.”
Project HELIX, a Welsh Government backed project to support development and innovation in the food industry has delivered nearly £500 million in funding since it was launched in 2016.
