The pomegranate category is seeing new momentum this summer with the official launch of Poppin Poms pomegranate seeds into Costco. Developed by leading fresh-cut fruit specialist PrepWorld, the listing marks the brand’s first major retail placement and introduces a dedicated, branded offer in the prepared pomegranate seed space.
Poppin Poms aims to inject fresh energy and consumer engagement into an already high growth area of produce. The prepared pomegranate seed segment continues to see strong retail growth, with value sales up 52% and unit sales up 42% versus two years ago (Circana, L52Wks).
The launch builds on a successful marketing campaign, led by PrepWorld, and designed to drive awareness and engagement through high-reach influencer collaborations, recipe inspiration, and health storytelling. Content from well-known names such as nutritionist Emily English and Dr Rupy Aujla is helping bring the product’s health benefits and versatility to life. The campaign has also been shortlisted in the Marketing Campaign of the Year category at the upcoming FPC Fresh Awards, recognising its early impact within the industry.
The product is now available in a branded 454g pack format, exclusively in Costco stores nationwide. Poppin Poms are sourced from a network of over 20 growers across nine countries, allowing for consistent quality and seasonal best sourcing throughout the year.
Ben Olins, CEO of PrepWorld, said: “As market leaders in fresh-cut fruit and specialists in prepared pomegranate, we’ve built trusted, long-term partnerships with growers around the world. That foundation enables us to deliver consistent quality and availability year-round. Poppin Poms is the next step in elevating the category, combining our supply expertise with a brand-first approach that brings something new to the fresh produce aisle.”
