The Agriculture and Horticulture Development Board’s (AHDB’s) world-leading market information and analysis will be spearheaded by the appointment of Phil Bicknell as Market Intelligence Director. Phil will join AHDB in early 2017 to head up the 60 strong team of market and data specialists. The team provides UK agricultural businesses with high quality, independent market data, analysis and insight to help them make better informed business decisions.
Tom Hind, AHDB’s Chief Strategy Officer, said: “I am delighted to have Phil joining AHDB at a time when we are re-shaping the organisation to deliver more impact and value for levy payers. Our market intelligence services are highly valued by levy payers and the industry. The challenges of the future from market volatility to Brexit will need a step change in the work that we do, requiring more thought leadership from AHDB. Phil brings a real depth of experience and has some exciting ideas for how we can take our service to the next level”.
Phil joins AHDB from the National Farmers’ Union where he is Head of Food and Farming. Phil is an agricultural economics graduate from Reading University and has worked in agri-economic/food roles for the British Potato Council, the USDA and Bidwell’s. He was also Chief Economist for the NFU before his appointment to Head of Food and Farming.
Phil Bicknell said: “In a fast-changing world, the role of information and insight is increasingly critical to levy payers. I’m really looking forward to taking up the role, working with the broader AHDB team and ensuring our market intelligence expertise delivers for levy-payers’ businesses.”